via ZOOM for
S.Z. Gray
presenting
How to Build Your Author Brand Using Social Media
In this class, you’ll learn how to harness the power of social media to establish and grow your author brand. We’ll cover essential strategies for creating engaging content, building a loyal audience, and effectively promoting your books. Whether you’re just starting out or looking to enhance your online presence, this course will provide you with practical tips and real-world examples to help you navigate the complexities of social media marketing.
We’ll explore various platforms like Instagram, X, Facebook, TikTok, and Threads, focusing on how to use each one to its full potential. You’ll discover the importance of posting regularly, keeping a social media schedule, and building off the followers you have. Additionally, we’ll delve into the importance of reciprocity on social media and why it’s more than just converting followers into sales. By the end of the class, you’ll have a clear roadmap for building a compelling author brand that resonates with your target audience and stands out in the crowded digital landscape.
